Retail Start Up - Bailey & Associates

Retail Start Up

03 MARCH 2020
Retail Start Up
James Stanbridge


  • Ensure the independent software vendor (ISV) worked well with Oracle
  • Make the software as a service product (SaaS) available to enterprise customers
  • Create a go-to market solution for the company’s SaaS products
  • Implement this produce in the marketplace and create a go to market strategy

The Mission

This project required a specialist level of expertise, which our Associate was able to provide, with a background in relevant tech and a solid understanding of this kind of business. The project is based on getting the company up and running with Oracle, expanding the SaaS product and creating a strategy to get the product into the marketplace.

What our Associate did

Product design and proof of concept

Our Associate sat down with the developer team at the company and reviewed all the code. This led to the creation of working solutions using Microsoft and Azure products as well as JavaScript. After this stage, our Associate was able to build a sturdy proof of concept to show the team, Oracle and ISV stakeholders – there was now a valid product that could go live, which was a huge step forward for the company.

Troubleshooting and development

As with any product development, there were various elements that needed to be streamlined and ironed out before the product could proceed to launch. Our Associate worked closely with the product and development teams at the company to ensure the product was up to standard. Taking the role as architect of the project and overseeing code and database integrations, our Associate took on responsibility for the product’s development.

Business development and planning

Our Associate worked alongside the business development teams at the company to ensure that the product’s technical implementation was conducive to meeting business goals, and during the incredibly busy period prior to the launch date in order to meet the target. Following the launch, our Associate worked with the company on governance and managing the project for the future, setting out plans for future versions and upgrades.

Advisory role

As well as advising and strategisng on various elements of business and technology strategy at the business, our Associate has been able to help the company think more about what its partner model should look like moving forward; one sub-project has been assessing whether investing in partner account and technical account managers is a worthwhile investment for a start-up at this stage. Our Associate has also worked in an advisory role with the founder and CTO of the start-up throughout this project.

The results

Our Associate played a huge role in helping this start-up achieve its potential and get its product off the ground and into the market place. At the beginning of the project, the business didn’t have a product offering, but does now! As a result of this hard work, the business went from zero to six-figure monthly billings within its first quarter.


In order to deliver a comprehensive overview of our Associates experience and to detail the service that they can deliver, some of our case studies will contain work carried out by our Associates prior to joining Bailey & Associates. Please note that we are not able to publish every case study, so if you would like to ask about our experience in a specific sector or industry, please contact us directly.

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