Entries by DMP

What is the difference between a CTO and a CIO?

The C-suite management level has expanded rapidly in recent years, evolving to include executives managing sectors from culture (CCO) to diversity (CDO). Each role involves different skills and outputs, and of course each business has its own unique needs. Not every business will necessarily require a full C-suite management team, with many opting to choose […]

In-house IT Team vs Outsourcing

When it comes to IT, it’s important to make sure you’ve got the right applications, an infrastructure estate that meets your company’s needs, and a robust cyber security policy to make sure you’re always protected. But who should you have looking after all this? The role of the IT team has evolved hugely in the […]

The Pros and Cons of BYOD

Everyone has a phone, tablet or laptop don’t they? In today’s digital world you can’t really do without them but could these personal devices actually benefit your business? The BYOD (bring your own device) policy certainly thinks so. If a business has a BYOD policy it means employees can bring their own technology in to […]

Predictive Analytics and Long Term Business Strategy

Predictive Analytics is the branch of analytics that uses statistical techniques, machine language, and artificial intelligence to predict the outcome of future events based on available data. Although Predictive Analytics is a relatively new discipline, there have been significant developments made over the past decade which have had huge benefits for a variety of industries. […]

How To Know If An E-mail Is Genuine

With so much of what we do each day now involving the digital world, it’s more important than ever to be vigilant online. Email phishing – a fraudulent attempt to solicit personal or financial data – is one of the most common methods used by online hackers, and could potentially put your sensitive data at […]

Big Data In Business

Big Data is the relatively new science of understanding and predicting human behavior through the study of large volumes of unstructured data. This study can reveal patterns and trends, as well as forecasts. It is also often known as Predictive Analysis. Using Big Data, companies can generate extensive data and statistics to utilise machine learning, […]

Why Do You Need An IT Strategy?

A wise man once said, “A goal without a plan is just a wish.” The relevance of this quote has stood the test of time and is more relevant in today’s business world than it has ever been. Not implementing an IT strategy is also a choice, as you can’t achieve goals if you never […]

Who Are Bailey & Associates and What do we do?

Bailey & Associates is a group of independent IT experts, located in the United Kingdom. Our head office is based in Chester city centre. The association was founded by David Bailey, who saw the need for small to medium scale enterprises to enjoy the services of the top-quality IT Leaders on a flexible basis without […]

What are the Best Business Intelligence Tools out there?

In today’s digital and customer-centric world, most business owners are immersed daily with ‘Information overload’. They are also sitting on a potential ‘goldmine’ of data such as client/customer behaviours, financial information, marketing/sales performance etc. Businesses are increasingly seeking ways of obtaining greater control and intelligence of the available data. The solution to this problem lies […]

Why Your Business Needs Business Intelligence Reporting

In today’s digital and customer-centric world, most business owners are immersed daily with ‘Information overload’. They are also sitting on a potential ‘goldmine’ of data such as client/customer behaviours, financial information, marketing/sales performance etc. Businesses are increasingly seeking ways of obtaining greater control and intelligence of the available data. The solution to this problem lies […]